GET READY
FOR A WHOLE NEW
CONSULTANCY
EXPERIENCE
Welcome to SOVA, where traditional consulting meets a new generation of thinking. We specialize in business and legal consulting services with a focus on understanding our clients' true needs. Our approach is simple: sophisticated solutions without the fluff and complexity. Let us help you navigate the ever-changing business landscape and achieve your goals.

HOLD YOUR BREATH
AND LET US
MAKE THINGS SIMPLE
ABOUT
We are a group of life lovers who are passionate about making sensible and purposeful living. Our goal is to simplify things, reduce the routine and save time for creating things rather than constantly repeating the same every day.

For over 20 years, we have been achieving goal after goal as consultants and in-house. We know what a business, and more importantly, what people need. It's the simplicity.

Let us simplify things for you. Let us help you get rid of the unnecessary and focus on what matters. Let us amaze you.
SOVA NEWS
SERVICES
We deliver first-class consulting services in e-commerce, web3, IP & IT, corporate and commercial law, and corporate compliance. If you want to start your business or expand an existing one in any of these areas, we are there for you! We can help your business in the short and long run, delivering on ad hoc and strategic levels.
LEGAL
Our experienced and versatile team will help you with transactional and strategic matters. Be that a contract drafting or review, policy or procedure creation and implementation, legal research or business set-up – we will do all that and more.
BIZDEV
We provide a full scale of business set-up services. From the very beginning, helping with all the official paperwork all the way through setting your business on its feet. If you are looking to start your business in the UAE and GCC, SOVA is the right partner for the job.
CORPORATE
Our corporate service provider team will help you set-up an entity, obtain a license, open a bank account, register a trademark and do anything else you may need to launch your business.
COMPLIANCE
We are great at designing and drafting compliance policies and procedures. We will also help you build your compliance strategy, work on education, both drafting and delivering, and manage internal investigations.
SECONDMENT
Whether you are a new or an established business, there may be times when you need extra help. Our team is happy to be there for you. We offer flexible secondment schemes, on-site and remote. Just tell us what you need, we are always ready.
OUR PRINCIPLES
EMPATHY
Time is a luxury. And we will help you win time by providing simplicity in complex and overcomplicated matters.
We will step in your shoes and understand what it is that you need.
01
PRECISION
We strive to make life simpler.
We speak and write in plain language
and give meaningful advice.
02
ESSENCE
We look into the core of an issue and focus on things that matter. Less is more.
03
TEAM
JULIA
TOKAREVA
Director, co-founder
Julia is a highly experienced business development professional with over 15 years of expertise in-house and consulting for other businesses. Her solid background in e-commerce and expertise in negotiations, business development, and entrepreneurship make her a valuable asset for any company looking to expand in the GCC and further. Her proven track record of success includes leading major luxury fashion brand projects involving presence strategy, negotiating prime locations and lease agreements, fulfilment and support services set-up, and building successful e-commerce businesses. Her diverse educational background in finance, psychology, business negotiations and other areas makes her a well-rounded consultant who can comprehensively approach any business growth and development matters.
ALEXEY
MYAGCHENKOV
Director, co-founder
With over 20 years in private practice and in-house, Alexey has a proven track record in legal and compliance roles in the UK and US, the Middle East, Russia, and CIS. Alexey has a wealth of experience managing legal teams, implementing global compliance programs, and executing M&A projects. He has a history of streamlining legal operations and reducing losses through risk assessment and management. With a diverse range of experience in e-commerce, retail, and banking, Alexey is an exceptionally experienced legal consultant, bringing unparalleled expertise.
RUSLAN
MAMEDOV
Senior Consultant,
Legal & Compliance
With over ten years in consulting and in-house legal teams, Ruslan has vast experience in the most comprehensive legal matters: from supporting construction companies to e-commerce, IP and IT projects. He launched three marketplaces in Russia and Hong Kong, developed and implemented first of a kind payment processing setup in Russia and was the first to make an international marketplace fully AML compliant. Ruslan is a Web3 and blockchain expert with profound knowledge of the tech behind regulations. He has an exceptional business focus, which makes him an invaluable asset for any project.
BHARAT
BAJAJ
Senior Consultant, Finance
Bharat is a highly experienced finance and accounting professional with a proven track record in Finance and Supply Chain. He has almost two decades of experience working with renowned companies such as Welspun India, Stanley Black and Decker, Deutsche Bank, and The Kraft Heinz Company. Bharat's commercial operations knowledge enables him to create and implement effective business policies that benefit sales operations. His extensive experience in the Indian and Middle East markets provides him with a unique perspective.