SOVA NEWS

12 STOREEZ first store in the UAE

12 STOREEZ, a luxury fashion brand, opened its first UAE store in The Dubai Mall on 24 June 2023.

The SOVA team led by Co-Founder and Managing Director Julia Tokareva advised 12 STOREEZ on business development matters from the beginning when the company was only setting up a legal entity until the moment the store was opened. Julia managed negotiations with The Dubai Mall, banks, payment providers and other partners, covering all aspects of launching a new business in the UAE.

Alexey Myagchenkov provided legal support on corporate, commercial, employment and IP matters.

12 STOREEZ is a fashion brand established in 2014, having grown into a global label with over 40 stores and 1,100 people.